Live events / Social & content
Royal Windsor LIVE
Live-event storytelling from planning to event day.
Selected Royal Windsor LIVE material from Aneta’s work across WePop’s event portfolio, combining planned campaign content with the immediacy of on-site social coverage.
- Role
- Social Media Manager
- Project context
- Work undertaken by Aneta while working at WePop.
- Wider WePop remit
- Campaign planning · Content production & editing · Media-team coordination · Live social coverage
The challenge
No last year. No highlights reel.
A first-year event concept can't lean on old footage or past reviews. The campaign had to make people want something they'd haven’t seen, then show them it was worth it on the day.
The approach
Plan the hype. Leave room for the moment.
Campaign content was mapped out around each announcement, while the event-day team was briefed to catch the things you can't plan: crowd reactions, big moments, the feeling in the air.
Planned before. Alive in the moment.
The execution
Content built around the event.
Campaign Strategy.
Aneta planned the campaign content around announcements and on-sales, working with artists' teams to get content that kept the event in people's feeds.
Creative Direction.
On the day, she briefed, directed and managed the media team of photographers, videographers and UGC creators, so the priority content was ready for live coverage and the next campaign.
Selected work
From the feed.
Event and behind-the-scenes content, linked to the original posts.
